The Experience Design Building Blocks: The art & science of designing unforgettable experiences Paperback – December 1, 2025

A practical guidebook containing eight building blocks on how to design emotional and unforgettable experiences, to capture the hearts and minds of your audience, customers, and clients for long-lasting transformation.The guidebook provides a clear explanation of what experience design is, the essential elements for designing experiences, and concise scientific explanations why these methods work, including Pigalle Tavakkoli’s ground breaking Emotion Change Equation, drawing on brain anatomy, neuroscience, and physiology.Pigalle Tavakkoli distils 15 years hands-on practice as a producer, and over 12 years as an award-winning educator and team trainer for global brands such as Apple, Philips, The Guardian, into eight easy to apply building blocks. She has created an art and science to designing experiences with a comprehensive design system, science-backed methods, and a step-by-step process.The guide book is power-packed with expert insights and thought-provoking perspectives to empower business leaders, strategists, department heads, managers, producers, communicators, creatives, early-stage career and students.You will be equipped to immediately apply the building blocks from page to practice, and move from designing by intuition to craft emotions and memories with intention..The Experience Design Building Blocks is an indispensable companion to keep by your side to future-proof your business, stay ahead of rapidly evolving customer needs, accelerate your career, and place you at the forefront of the booming experience economy.REVIEWS“Finally someone who defines and illuminates experience design in a way that anyone, from novice to expert, can understand. This short but impactful book offers bite-sized yet deep frameworks, with easy-to-understand and beautifully illustrated building blocks that you can and should use to not only engage but transform your customers.” - B. Joseph Pine II, bestselling author of The Experience Economy and The Transformation Economy.“I love this book! It’s easy, quick to read and just what today's creators need – a brilliant, straight-talking guide how to create emotional, unforgettable experiences that genuinely transform lives.” - James Wallman, best-selling author of Stuffocation, founder of World Experience Organisation (WXO), former sector specialist on the Experience Economy for the UK government. Read more