Kristin Ess Hair The One Purple Shampoo - Toning for Blonde Hair, Neutralizes Brass + Yellow Tones, Sulfate Free, 33.8 fl oz (Pack of 3)

I wanted to create a purple shampoo that was great for toning blondes + brunettes, that was also sulfate-free...I have always had a hard time finding that combo. If you like ashy tones or even pastel lavender tones, you can use this every time you shampoo. If you like neutral tones, use it only when needed to cut brass. Use this with or without The One Purple Conditioner on natural or color-treated hair. If ever you have any issue opening your liter pumps unscrew the base of the pump a little bit, screw it back down tight, and then twist. It will pop right up!

• “I wanted to create a purple shampoo that is great for toning blondes + brunettes and is also sulfate-free...I’ve always had a hard time finding that combo. If you like ashy tones or even pastel lavender tones, you can use this every time you shampoo. If you like neutral tones, use it only when needed to cut brass. Use this with or without The One Purple Conditioner on natural or color-treated hair.” - Kristin Ess
• Cleanse + Condition: A clean, well-conditioned canvas is essential. These universal, sulfate-free products cleanse + deeply condition to leave hair feeling moisturized, full and looking shiny from root to tip.
• Ultra-violet pigment, Brass Reducing, Intense Toning, Shine Restoring, Sulfare-free
• How To: Depending on the thickness of your hair, apply a quarter size or more of shampoo into your palm. Apply to wet hair, massage into your scalp to create a rich lather. With purple shampoo you want to make sure you apply more product where you see more brass. Let it sit a little bit longer toward the root where hair tends to be less porous and more warm. Then let it run through the ends as you shampoo. Rinse well and follow with conditioner or a hydrating mask.
• Cruelty free, keratin safe free of sulfates, parabens + phthalates